Marketing Dashboard

3H Paving · Aug 25, 2026 – Sep 24, 2026 · generated Sep 24, 2026
⚠ Data note: Google Ads spend has a 41-day gap in Windsor.ai (Aug 12 – Sep 21, 2026) with zero recorded spend — only Sep 22–23 show data inside this 30-day window ($37.60 total, 1 conversion). This looks like a paused campaign or a sync issue, not real performance. Google Spend, Conversions, Cost/Conv and ROAS below are understated as a result — verify in the Google Ads UI before acting on them.
Google Spend
$37.60
Conversions
1
Cost / Conv
$37.60
New Opportunities
135
Deals Won
12
Revenue Won
$139,850
ROAS
60.09x
Win Rate
9.2%
Facebook Status
Active
Avg Won Deal
$11,654
Open Pipeline Opps
275
Facebook Spend (30d)
$2,289.58

Daily Google Spend & Conversions

Campaign Performance (Google Ads, 30d)

CampaignSpendConversionsClicksImpressions
3HPaving|SLC|Asphalt $37.60 1 5 193

Pipeline Funnel — Open + Won (30d) by Stage

Bottleneck: Proposal Sent — 55 open opportunities stalled here (excludes Won and holding stages).

Wins by Stage (30d)

StageWon (30d)
Proposal Signed11
Job Complete1

Top Deals Won (30d)

DealValueStage
Rocky Edelman $40,500 Proposal Signed
Lynn Brown $19,350 Proposal Signed
Marilyn Richards $14,000 Proposal Signed
Andy Rasmussen $13,300 Proposal Signed
Riley Argyle $11,750 Proposal Signed
Dallas Fullmer $11,200 Proposal Signed
Jim Neisen $9,100 Proposal Signed
Ryan Dunford $7,600 Proposal Signed
Ann Atkin $5,800 Proposal Signed
Logan . $5,000 Proposal Signed

Google Business Profile (Bear Lake + Wasatch Front, 30d)

Total Impressions
170
Direction Requests
77
Calls
7
Website Clicks
16

Local Falcon — Share of Local Voice

SoLV
85.19%
ARP
2.24
ATRP
2.24

By Location

LocationSoLVARP
Bear Lake (Garden City, UT)96.00%1.29
Wasatch Front (Payson, UT)74.37%3.19

By Keyword

KeywordSoLV
asphalt contractors86.00%
asphalt paving near me86.00%
asphalt paving company83.56%