3H Paving — Marketing Dashboard

Last 30 days · 2026-06-12 → 2026-07-12 · refreshed daily

$2,275.52

Google Spend

Conversions

$758.51

Cost / Conv

New Opportunities

Deals Won

$117,050

Revenue Won

51.4x

ROAS

13.9%

Win Rate

Launching soon — currently paused

Facebook Ads

$23,410

Avg Won Deal

171

Open Pipeline Opps

Daily Google Ads Spend & Conversions

Campaign Performance (Google Ads)

Campaign	Spend	Conv	Cost/Conv	Clicks	Impr	CTR
3HPaving\|Search\|Asphalt\|BearLake&CacheCounty	$1,027	0	—	42	354	11.86%
3HPaving\|SLC\|Commercial	$880	1	$880	35	1,704	2.05%
3HPaving\|SLC\|Asphalt	$369	2	$184	26	700	3.71%
Total	$2,276	3	$759	103	2,758

2026 Pipeline Funnel — Open Opportunities + Wins (30d)

Bottleneck (open)Active (open)Holding (open)Won (last 30d)

Bottleneck: Qualified Lead — 42 open opportunities waiting. (Holding stages Cold/Bad Lead excluded.)

Wins by Stage (30d)

Stage	Deals	Revenue
Proposal Signed	4	$66,550
Job Complete	1	$50,500

Top Deals Won (30d)

Deal	Stage	Won	Value
Brody Robinson	Job Complete	2026-06-18	$50,500
Josh Grover	Proposal Signed	2026-06-17	$23,750
David Ellis	Proposal Signed	2026-07-09	$16,500
Vincent Kinsey	Proposal Signed	2026-06-29	$14,500
Nick Oganov	Proposal Signed	2026-06-29	$11,800

Google Business Profile — Both Locations (30d)

190

Total Impressions

Maps Impr.

111

Search Impr.

Direction Requests

Calls

Website Clicks

Local Falcon — Map Rankings (monthly scan · Jun 14, 2026)

70.2%

SoLV (▲ +7.48)

2.83

Avg Rank Position

4.28

Avg Total Rank Pos.

2 / 3

Locations / Keywords

15×15

Grid · 10 mi

Per-keyword/location breakdown unavailable via API this run; aggregates shown.