3H Paving Marketing Dashboard

Window 2026-09-15 to 2026-10-15
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Google Spend
$379.17
Conversions
7
Cost/Conv
$54.17
New Opportunities
56
Deals Won
25
Revenue Won
$666,250
ROAS (rev / Google+FB spend)
252.6x
Win Rate (wins / new opps)
45%
Facebook Ads (30d spend)
$2,257.92
Avg Won Deal
$26,650
Open Pipeline Opps
148

Daily Google Spend & Conversions

Campaign Performance

CampaignSpendConvClicksImpr
3HPaving|SLC|Asphalt$379.17729732

Pipeline Funnel (current open + won 30d)

Bottleneck: Qualified Lead (53 open)
Won (last 30d)

Wins by Stage

StageWinsValue
Proposal Signed13$324,450
Job Complete3$228,200
Final Payment Received9$113,600

Top Deals Won

DealValue
Thurgood Excavating — Osprey Heights — Proposal 8220$205,900
MJM Manila Job$127,850
Pat J Smith Hill Road$40,225
Lynn Brown$38,700
Jason Frampton$35,250
Bear Hollow Lodge — 755 Larkspur Lane — Proposal 7830$30,750
Tim Stapleton — 3368 Sweetwater Parkway — Proposal 8178$26,000
Randy Fish Haven$16,875
Andy Rasmussen$13,300
Garden City — 120 Lychee Lane Water-Main Patch — Proposal 8250$12,500

Google Business Profile (30d, both locations)

Impressions
179
Direction Requests
94
Call Clicks
2
Website Clicks
9

Local Falcon SoLV

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