3H Paving Marketing Dashboard

Last 30 days · 2026-06-01 to 2026-07-01 · generated 2026-07-01

Key Performance Indicators

Google Spend
$2,631
Conversions
4
Cost / Conv
$658
New Opportunities
45
Deals Won
9
Revenue Won
$137,800
ROAS
52.4x
Win Rate
20%
Facebook Ads
Launching soon — currently paused
Avg Won Deal
$15,311
Open Pipeline Opps
168

Daily Google Ads Spend & Conversions

Campaign Performance

CampaignSpendConvClicksImpr.CTR
3HPaving|Search|Asphalt|BearLake&CacheCounty$97704038710.34%
3HPaving|SLC|Asphalt$7554491,0654.60%
3HPaving|SLC|Commercial$8990341,6362.08%

Pipeline Funnel — Open vs. Won (30d)

Bottleneck (open) Active (open) Open on won stage Holding stage Won (last 30d)
Bottleneck: Qualified Lead holds 45 open opportunities — the largest active-stage backlog. Prioritize advancing these to Proposal.

Wins by Stage & Top Deals Won

StageDealsRevenue
Proposal Signed8$87,300
Job Complete1$50,500
DealValueStage
Brody Robinson$50,500Job Complete
Josh Grover$23,750Proposal Signed
Brad Cox$19,500Proposal Signed
Vincent Kinsey$14,500Proposal Signed
Nick Oganov$11,800Proposal Signed
Bob C Buckley Jr$8,000Proposal Signed
Riley Argyle$4,850Proposal Signed
Jared Scholes$4,400Proposal Signed
Daniel Smith$500Proposal Signed

Google Business Profile (both locations)

Total Impressions
165
Direction Requests
63
Calls
10
Website Clicks
8

Local Falcon — Local Search Visibility

70.22%
SoLV ▲ 7.48
2.83
ARP ▲ 3.12
4.28
ATRP ▲ 1.77
Grid 15 x 15 · 10 mi radius · 3 keywords · 2 locations · movement vs. prior scan