Marketing Dashboard

Last 30 days · 2026-06-09 → 2026-07-09 · generated July 9, 2026
Local Falcon data is stale this run — the Local Falcon MCP was unavailable, so the SoLV / ARP panel below shows placeholder values rather than fresh figures. All other sources (Google Ads, GHL, GMB) are current as of July 9, 2026.

Key Metrics

Google Spend
$2,267
Conversions
5
Cost / Conv
$453
New Opportunities
46
Deals Won
5
Revenue Won
$104,950
ROAS
46.30x
Win Rate
10.9%
Facebook Ads
Launching soon — currently paused
Avg Won Deal
$20,990
Open Pipeline Opps
173

Daily Spend & Conversions

Campaign Performance (Google Ads)

CampaignSpendConvClicksImprCPL
3HPaving|Search|Asphalt|BearLake&CacheCounty$899037401—
3HPaving|SLC|Asphalt$490431796$122
3HPaving|SLC|Commercial$8781341,664$878

Pipeline Funnel — Current Open + Wins (30d)

Bottleneck (active) Active stage Holding (Cold/Bad) Open on won stage Won (last 30d)
Bottleneck: Qualified Lead — 43 open opportunities (highest open count among active stages). Prioritize follow-up here to move deals toward proposal.

Wins by Stage & Top Deals

StageWins
Job Complete1
Proposal Signed4
DealValueStage
Brody Robinson$50,500Job Complete
Josh Grover$23,750Proposal Signed
Vincent Kinsey$14,500Proposal Signed
Nick Oganov$11,800Proposal Signed
Jared Scholes$4,400Proposal Signed

Google Business Profile (both locations)

Total Impressions
182
Direction Requests
95
Call Clicks
10
Website Clicks
9

Local Falcon — Local Search Visibility

SoLV
—
ARP
—
ATRP
—

Local Falcon MCP was unavailable this run — figures pending next successful pull.