Marketing Dashboard

3H Paving · Last 30 days (2026-05-13 → 2026-06-12) · Refreshed June 12, 2026
Google Spend
$3,264
Conversions
15
Cost / Conv
$218
New Opportunities
49
Deals Won
9
Revenue Won
$148,950
ROAS
45.6x
Win Rate
18%
Facebook Ads
Launching soon — currently paused
Avg Won Deal (30d)
$16,550
Open Pipeline Opps
181

Daily Google Ads Spend & Conversions

Campaign Performance (Google Ads)

CampaignSpendConvCost/ConvClicksImprCTR
3HPaving|SLC|Asphalt$1,54212$128781,3685.7%
3HPaving|Search|Asphalt|BearLake&CacheCounty$8751$8754039510.1%
3HPaving|SLC|Commercial$8472$424331,3982.4%

2026 Customer Progress Pipeline — Current Funnel

Bottleneck (open) Active (open) Holding (open) Open on won stage Won (last 30d)
Bottleneck: Qualified Lead — 51 open opportunities. Largest active (non-holding) pile-up in the pipeline; prioritize working these toward proposals.

Wins — Last 30 Days

Wins by Stage
StageDealsValue
Proposal Signed8$148,950
Job Complete1$0
Top Deals Won (30d)
DealStageWonValue
Brody RobinsonProposal Signed2026-05-19$50,500
Rick WorthenProposal Signed2026-05-27$38,750
Brad CoxProposal Signed2026-06-01$19,500
Vincent KinseyProposal Signed2026-06-04$11,950
Daniel SmithProposal Signed2026-06-03$11,000
Bob C Buckley JrProposal Signed2026-06-04$8,000
Riley ArgyleProposal Signed2026-06-08$4,850
Jared ScholesProposal Signed2026-06-09$4,400
John LovedayJob Complete2026-05-20$0

Google Business Profile — Last 30 Days (Bear Lake + Wasatch Front)

Total Impressions
157
Direction Requests
70
Calls
2
Website Clicks
8
LocationImpressionsDirectionsCallsWebsite Clicks
Wasatch Front963106
Bear Lake613922

Local Falcon — Map Rankings (scan May 14, 2026)

Share of Local Voice
62.7%
Avg Rank Position (ARP)
5.95
Avg Total Rank Position (ATRP)
6.05
By Keyword
KeywordARPATRPSoLV
asphalt paving near me3.133.3474.0%
asphalt paving company3.603.6466.2%
asphalt contractors11.1211.1648.0%
By Location
LocationARPATRPSoLV
Garden City (Bear Lake)1.241.2997.2%
Payson (Wasatch Front)10.6610.8028.3%
Next scheduled scan: Jun 14, 2026