3H Paving — Marketing Dashboard

Last 30 days: 2026-06-03 → 2026-07-03 · Auto-refreshed daily · Orka Marketing
Google Spend (30d)
$2,547.20
Conversions
5
Cost / Conv
$509.44
New Opportunities
41
Deals Won (30d)
8
Revenue Won (30d)
$118,300
ROAS (rev / Google spend)
46.4x
Win Rate
20%
Facebook Ads
Launching soon — currently paused
Avg Won Deal
$14,788
Open Pipeline Opps
171

Daily Google Spend & Conversions

Campaign Performance (Google Ads, 30d)

CampaignSpendConvCost/ConvClicksImprCPC
3HPaving|Search|Asphalt|BearLake&CacheCounty$982.82042401$23.40
3HPaving|SLC|Asphalt$682.464$170.6145973$15.17
3HPaving|SLC|Commercial$881.921$881.92341579$25.94

Pipeline Funnel — Current Open + Won (last 30d)

Bottleneck   Active open   Holding stage   Open on won stage   Won (last 30d)
Bottleneck: Qualified Lead — 45 open opportunities (excludes holding stages Cold Lead / Bad Lead and won stages).

Wins by Stage (30d)

StageDealsValue
Proposal Signed7$67,800
Job Complete1$50,500

Top Deals Won (30d)

DealStageWonValue
Brody RobinsonJob Complete2026-06-18$50,500
Josh GroverProposal Signed2026-06-17$23,750
Vincent KinseyProposal Signed2026-06-29$14,500
Nick OganovProposal Signed2026-06-29$11,800
Bob C Buckley JrProposal Signed2026-06-04$8,000
Riley ArgyleProposal Signed2026-06-08$4,850
Jared ScholesProposal Signed2026-06-09$4,400
Daniel SmithProposal Signed2026-06-03$500

Google Business Profile (30d)

Bear Lake

Impressions74
Direction Requests47
Calls2
Website Clicks4

Wasatch Front

Impressions93
Direction Requests27
Calls9
Website Clicks5

Total (both locations)

Impressions167
Direction Requests74
Calls11
Website Clicks9

Local Falcon — Share of Local Voice

70.2%
SoLV
▲ +7.48 vs prior run
2.83
ARP (avg rank)
improved 3.12
4.28
ATRP
improved 1.77
Campaign: 2 locations · 3 keywords · 15×15 grid · 10 mi radius · Last run 2026-06-14 · Next run 2026-07-14. Per-keyword/per-location breakdown not exposed by the Local Falcon API for this campaign run.
Generated 2026-07-03 by Orka Marketing automated reporting.