3H Paving Marketing Dashboard

2026-05-23 → 2026-06-22 · last 30 days
Google Spend
$3,051
Conversions
10
Cost / Conv
$305.14
New Opportunities
49
last 30d
Deals Won
5
last 30d
Revenue Won
$89,200
last 30d
ROAS
29.2x
revenue / ad spend
Win Rate
10.2%
won / new opps

Status

Facebook Ads
Launching soon — currently paused
Avg Won Deal
$17,840
Open Pipeline Opps
189

Daily Spend & Conversions

Campaign Performance

CampaignSpendConvClicksImprCost/Conv
3HPaving|Search|Asphalt|BearLake&CacheCounty$953.64040371
3HPaving|SLC|Asphalt$1,223.129641,190$135.90
3HPaving|SLC|Commercial$874.611301,356$874.61

Pipeline Funnel

Bottleneck (open) Active (open) Holding stage Open on won stage Won (last 30d)
Bottleneck: Qualified Lead — 45 open opportunities (highest active, non-holding stage).

Wins by Stage & Top Deals

StageDealsRevenue
Proposal Signed5$89,200
Top Deals Won (30d)StageValue
Rick WorthenProposal Signed$38,750
Brad CoxProposal Signed$19,500
Vincent KinseyProposal Signed$11,950
Daniel SmithProposal Signed$11,000
Bob C Buckley JrProposal Signed$8,000

Google Business Profile (both locations)

Total Impressions
168
Direction Requests
84
Calls
5
Website Clicks
6

Local Falcon — Local Search Visibility

SoLV
70.22%
ARP (Avg Rank)
2.83
ATRP
4.28

15x15 grid · 10.0 mi radius · 2 locations · 3 keywords · last run 2026-06-08

Generated 2026-06-22 · Orka Marketing