Google Spend
$4,946
Conversions
32
Cost / Conv
$154.56
New Opportunities
54
Deals Won
20
Revenue Won
$186,750
ROAS
37.8x
Win Rate
37.0%
Facebook Ads
Launching soon — currently paused
Avg Won Deal
$9,338
Open Pipeline Opps
153
Daily Google Spend & Conversions (left axis: spend, right axis: conversions)
Campaign Performance
| Campaign | Spend | Conv | CPL | Clicks | Impr | CTR |
|---|---|---|---|---|---|---|
| 3HPaving|SLC|Asphalt | $2,899.24 | 21 | $138.06 | 107 | 2,143 | 4.99% |
| 3HPaving|SLC|Commercial | $1,147.83 | 7 | $163.98 | 39 | 1,056 | 3.69% |
| 3HPaving|Search|Asphalt|BearLake&CacheCounty | $898.85 | 4 | $224.71 | 52 | 462 | 11.26% |
Pipeline Funnel (current open + last-30d wins per stage)
⚠ Bottleneck: Qualified Lead — 45 open (largest active, non-holding stage)
Active stage (open)
Bottleneck
Holding (Cold/Bad)
Won 30d
Wins by Stage (last 30d)
| Stage | Count | Value |
|---|---|---|
| Proposal Signed | 10 | $130,100 |
| Job Complete | 7 | $32,650 |
| Final Payment Received | 3 | $24,000 |
Top Deals Won (last 30d, by value)
| Name | Stage | Value |
|---|---|---|
| Matt Corbridge | Proposal Signed | $38,500 |
| Tim Stapleton | Proposal Signed | $28,000 |
| Brian Shellabarger | Proposal Signed | $25,500 |
| Jordan Snedeker | Final Payment Received | $19,000 |
| (Unnamed) | Proposal Signed | $16,650 |
| Cynthia Zumbrennen | Proposal Signed | $14,850 |
| Scott Christiansen | Proposal Signed | $13,000 |
| Easton Carter | Job Complete | $11,500 |
| Chris King | Proposal Signed | $6,500 |
| Zak Layton | Final Payment Received | $4,000 |
Google Business Profile (last 30d, both locations)
Total Impressions
191
Website Clicks
8
Locations
2
Bear Lake · Wasatch Front
| Location | Impressions | Website Clicks |
|---|---|---|
| Wasatch Front | 131 | 7 |
| Bear Lake | 60 | 1 |
Local Falcon — Local Search Visibility (latest campaign run)
SoLV
62.74%
Share of Local Voice
ARP
5.95
Avg Rank Position
ATRP
6.05
Avg Top-Rank Position
Grid
15x15
10 mi radius · 2 loc · 3 kw