3H Paving Marketing Dashboard

Window 2026-09-01 → 2026-10-01 (last 30 days) · Data refreshed 2026-10-01

Key Metrics

Google Spend
$238.90
Conversions
5
Cost / Conv
$47.78
New Opportunities
128
Deals Won
24
Revenue Won
$525,425
ROAS
2,199x
Win Rate (Wins÷New)
18.8%

Facebook Ads
Active — $2,259 spend (30d)
Avg Won Deal
$21,893
Open Pipeline Opps
133

Daily Google Ads Spend & Conversions

Campaign Performance

CampaignSpendConvClicksImpr
3HPaving|SLC|Asphalt$238.90519397

Pipeline Funnel (current open + won last 30d)

Bottleneck Active Holding Open on won stage Won (last 30d)
Bottleneck: Qualified Lead — 43 open opportunities (excludes won and holding stages).

Wins by Stage

Proposal Signed9
Job Complete5
Final Payment Received10

Top Deals Won

DealStageValue
Thurgood Excavating — Osprey Heights — Proposal 8220Job Complete$205,900
Lynn BrownProposal Signed$38,700
Jason FramptonProposal Signed$35,250
Bear Hollow Lodge — 755 Larkspur Lane — Proposal 7830Final Payment Received$30,750
Easton CarterJob Complete$29,450
Tim Stapleton — 3368 Sweetwater Parkway — Proposal 8178Final Payment Received$26,000
Randy Fish HavenProposal Signed$16,875
Andy RasmussenJob Complete$13,300
Garden City — 120 Lychee Lane Water-Main Patch — Proposal 8250Final Payment Received$12,500
Riley ArgyleJob Complete$11,750

Google Business Profile (both locations)

Total Impressions
203
Direction Requests
96
Call Clicks
5
Website Clicks
16

Local Falcon (campaign run 9/14/2026)

SoLV
85.19%
ARP
2.24
ATRP
2.24
KeywordSoLVARP
asphalt paving company83.56%2.36
asphalt paving near me86.00%2.27
asphalt contractors86.00%2.09
LocationSoLVARP
Garden City (Bear Lake)96.00%1.29
Payson (Wasatch Front)74.37%3.19