3H Paving Marketing Dashboard

30-day window: 2026-06-23 → 2026-07-23 · Generated 2026-07-23

⚠ Local Falcon per-keyword/per-location grid detail could not be refreshed this run (campaign report endpoint timed out). Headline SoLV / ARP / ATRP shown are from the latest scheduled scan (07/10/2026). All other data sources are live for the 30-day window.

Google Spend

$2,134

2026-06-23 → 2026-07-23

Conversions

Cost / Conv

$1,067

New Opportunities

created in 30d

Deals Won

moved to won in 30d

Revenue Won

$336,300

ROAS

152.3x

revenue won / ad spend

Win Rate

18.2%

won / new opps

Snapshot

Facebook Ads

Active — $74.73 (30d, recently launched)

Avg Won Deal

$42,038

Open Pipeline Opps

170

Daily Spend & Conversions — Google Ads

Campaign Performance — Google Ads

Campaign	Spend	Conv	Clicks	Impr	CPC
3HPaving\|Search\|Asphalt\|BearLake&CacheCounty	$923.30	0	37	381	$24.95
3HPaving\|SLC\|Commercial	$839.20	2	36	1,497	$23.31
3HPaving\|SLC\|Asphalt	$371.00	0	28	553	$13.25

Pipeline Funnel — Current Open + 30d Wins

Bottleneck (open) Active stage (open) Holding stage (open) Won (last 30d)

⚠ Bottleneck: Qualified Lead — 51 open opportunities (largest active, non-holding stage).

Wins by Stage & Top Deals Won

Stage	Deals	Revenue
Proposal Signed	8	$336,300

Deal	Value
Jed Thurgood	$199,000
Thomas Gibbons	$34,250
Carolyn Morgan- Royal	$28,500
Rex Housley	$22,500
David Ellis	$16,500
Vincent Kinsey	$14,500
Nick Oganov	$11,800
Jordan Bills	$9,250

Google Business Profile (Bear Lake + Wasatch Front)

GMB Impressions

381

Direction Requests

128

Calls

Website Clicks

Local Falcon — Share of Local Voice

SoLV %

84.89

▲ 14.67

ARP

2.42

▲ 0.41

ATRP

2.42

▲ 1.86

Campaign: 3H Paving · 3 keywords · 2 locations · last scan 07/10/2026

3H Paving · Orka Marketing · automated daily refresh