3H Paving Marketing Dashboard

Jun 13 – Jul 13, 2026 (last 30 days) · generated Jul 13, 2026
Google Spend
$2,329
Conversions
3
Cost / Conv
$776
New Opportunities
31
Deals Won
5
Revenue Won
$117,050
ROAS
50.3×
Win Rate
16.1%
Facebook Ads
Launching soon — currently paused
Avg Won Deal
$23,410
Open Pipeline Opps
171

Daily Spend & Conversions — Google Ads

Campaign Performance

CampaignSpendConvClicksImprCPC
3HPaving|Search|Asphalt|BearLake&CacheCounty$1,057043356$25
3HPaving|SLC|Asphalt$349224698$15
3HPaving|SLC|Commercial$9231381681$24

Pipeline Funnel — Open vs Won (30d)

Bottleneck Active Holding (Cold/Bad) Open on won stages Won (last 30d)
Bottleneck: Qualified Lead — 42 open opportunities are stalled here, the largest active cluster in the pipeline.

Wins by Stage (30d)

StageDealsRevenue
Proposal Signed4$66,550
Job Complete1$50,500

Top Deals Won (30d)

ClientStageValue
Brody RobinsonJob Complete$50,500
Josh GroverProposal Signed$23,750
David EllisProposal Signed$16,500
Vincent KinseyProposal Signed$14,500
Nick OganovProposal Signed$11,800

Google Business Profile (30d, both locations)

Impressions
185
Direction Requests
99
Calls
8
Website Clicks
9

Local Falcon — Map Pack Visibility

70.22%
SoLV — Share of Local Voice
2.83
ARP — Avg Rank Position
4.28
ATRP — Avg Total Rank
Grid 15×15 · radius 10 mi · 2 locations · 3 keywords