2026-07-14 → 2026-08-13 · last 30 days
Generated 2026-08-13 10:30 UTC
Data notesGHL data hygiene: 44 opportunities carry duplicate stage snapshots (22 re-staged in a single bulk edit on 2026-08-10), so the funnel reflects each deal's most recent stage. One deal — Jed Thurgood, $199,000 — was marked Won on 07-21 then reverted to Open / Proposal Started on 08-03, so it is excluded from Revenue Won and counted in open pipeline instead. Local Falcon grid scan is from 07-14 (monthly cadence; next run 08-14).
Performance at a glance
Google Spend
$1,291.92
26 active days
Conversions
3
Google Ads tracked
Cost / Conversion
$430.64
Google spend ÷ conv
New Opportunities
98
created in window
Deals Won
7
status moved to won
Revenue Won
$79,750
sum of won deal value
ROAS
25.7×
revenue ÷ all ad spend
Win Rate
7.1%
wins ÷ new opps
Channel & pipeline context
Facebook Ads
$1,812.39
Live — 23 days, ~$82/day
Avg Won Deal
$11,393
across 7 won deals
Open Pipeline Opps
231
$2,141,596 open value
Daily Google Ads spend & conversions
Google Ads campaign performance
Campaign
Spend
Conv
Clicks
Impr
CTR
CPC
Cost/Conv
3HPaving|Search|Asphalt|BearLake&CacheCounty
$751.88
0
35
362
9.67%
$21.48
—
3HPaving|SLC|Asphalt
$314.75
2
27
521
5.18%
$11.66
$157.37
3HPaving|SLC|Commercial
$225.30
1
8
304
2.63%
$28.16
$225.30
Pipeline funnel — current open vs. won in window
Open counts are each deal's most recent stage. "Won (last 30d)" overlays deals whose
status moved to won inside the window.
Bottleneck: Proposal Started — 44 open deals.
Largest active-stage backlog, excluding won stages and the Cold/Bad Lead holding stages.
77 deals now sit
at Proposal Started or Proposal Sent — proposal follow-up is where the revenue is parked.
Won deals in window
Wins by stage
Stage
Deals
Value
Proposal Signed
6
$70,500
Proposal Started
1
$9,250
Top deals won (7 total · $79,750)
Deal
Value
Stage
Won
Carolyn Morgan-Royal
$28,500
Proposal Signed
2026-07-20
Andy Rasmussen
$12,000
Proposal Signed
2026-08-11
David Ellis
$11,300
Proposal Signed
2026-07-29
Laurie Ellsworth
$10,450
Proposal Signed
2026-07-30
Jordan Bills
$9,250
Proposal Started
2026-07-22
Mike Jones
$4,750
Proposal Signed
2026-07-31
Nick Oganov
$3,500
Proposal Signed
2026-08-04
Google Business Profile — last 30 days
Total Impressions
220
Maps + Search, both locations
Direction Requests
61
high-intent signal
Calls
7
call button taps
Website Clicks
8
profile → site
Location
Impressions
Directions
Calls
Web Clicks
Wasatch Front
113
37
5
6
Bear Lake
107
24
2
2
Local Falcon — local search visibility
Share of Local Voice
84.89%
↑ +14.67 vs prior scan
Avg Rank Position (ARP)
2.42
↑ +0.41 vs prior scan
Avg Total Rank (ATRP)
2.42
↑ +1.86 vs prior scan
Campaign "3H Paving" · 15x15 grid · 10.0 mi radius
· 2 locations · 3 keywords ·
last scan 2026-07-14 · next scan 2026-08-14
Share of Local Voice at 84.89% with an average rank of
2.42 means 3H Paving is showing in roughly the top 3
map results across most of the scanned grid — the strongest channel in this report.
SoLV improved +14.67 points versus the prior scan.
Per-keyword and per-location detail was not returned by the API for this run.