3H Paving — Marketing Dashboard

Last 30 days · Jun 2 – Jul 2, 2026 · Updated July 2, 2026
$2,679
Google Spend (30d)
4
Conversions
$670
Cost / Conv
47
New Opportunities
8
Deals Won
$125,950
Revenue Won
47.0x
ROAS
17.0%
Win Rate
Facebook Ads
Launching soon — currently paused
Avg Won Deal
$15,744
Open Pipeline Opps
170

Daily Google Ads Spend & Conversions

Campaign Performance (Google Ads)

CampaignSpendConvClicksImprCPC
3HPaving|Search|Asphalt|BearLake&CacheCounty$1,040043387$24
3HPaving|SLC|Commercial$9110351,566$26
3HPaving|SLC|Asphalt$7274481,037$15

Pipeline Funnel — 2026 Customer Progress

Bottleneck (open)  Active (open)  Holding (open)  Open on won stages  Won (last 30d)
Bottleneck: Qualified Lead — 43 open opportunities are sitting in Qualified Lead. Moving even a fraction into Proposal Started would feed the strong close rate downstream (8 wins, $125,950 in 30 days).

Wins — Last 30 Days

StageDealsRevenue
Proposal Signed6$62,950
Job Complete1$50,500
Proposal Sent1$12,500
DealValueStageWon
Brody Robinson$50,500Job CompleteJun 18
Josh Grover$23,750Proposal SignedJun 17
Vincent Kinsey$14,500Proposal SignedJun 29
Riley Argyle$12,500Proposal SentJun 8
Nick Oganov$11,800Proposal SignedJun 29
Bob C Buckley Jr$8,000Proposal SignedJun 4
Jared Scholes$4,400Proposal SignedJun 9
Daniel Smith$500Proposal SignedJun 3

Google Business Profile (30d)

Bear Lake (Garden City)
Impressions 75 · Directions 46 · Calls 1 · Site clicks 4
Wasatch Front (Payson)
Impressions 100 · Directions 25 · Calls 9 · Site clicks 4
Both locations
Impressions 175 · Directions 71 · Calls 10 · Site clicks 8

Local Map Rankings — Local Falcon (run Jun 14)

70.22%
Share of Local Voice (▲ 7.48 pts)
2.83
Avg Rank Position (improved 3.12)
4.28
Avg Total Rank Position (improved 1.77)
KeywordARPATRPSoLV
asphalt paving near me2.762.7679.34%
asphalt paving company3.023.0269.78%
asphalt contractors2.717.0661.56%
LocationARPATRPSoLV
Bear Lake — Garden City, UT1.31.3395.26%
Wasatch Front — Payson, UT4.357.2345.19%