3H Paving Marketing Dashboard

2026-06-21 → 2026-07-21 · last 30 days

Key Performance

Google Spend
$2,242
Conversions
2
Cost / Conv
$1,121.15
New Opportunities
44
Deals Won
5
Revenue Won
$93,800
ROAS
41.8x
Win Rate
11.4%

At a Glance

Facebook Ads
Launching soon — currently paused
Avg Won Deal
$18,760
Open Pipeline Opps
169

Daily Spend & Conversions

Campaign Performance

CampaignSpendConvClicksImprCPC
3HPaving|Search|Asphalt|BearLake&CacheCounty$982.46040382$24.56
3HPaving|SLC|Asphalt$345.57127596$12.80
3HPaving|SLC|Commercial$914.281391,811$23.44

Pipeline Funnel — Bottleneck: Qualified Lead

Bottleneck (open) Active stage (open) Holding (open) Open on won stage Won (last 30d)

Wins & Top Deals

Stage#Revenue
Proposal Signed5$93,800
Top Deals Won (30d)Value
Carolyn Morgan-Royal$28,500
Rex Housley$22,500
David Ellis$16,500
Vincent Kinsey$14,500
Nick Oganov$11,800

Google Business Profile (Bear Lake + Wasatch Front)

Total Impressions
392
Maps (D+M)
264
Search (D+M)
128
Direction Requests
125
Calls
9
Website Clicks
6

Local Falcon — Share of Local Voice

84.89
SoLV %
▲ 14.67
2.42
Avg Rank (ARP)
▲ 0.41
2.42
ATRP
▲ 1.86
2 locations · 3 keywords · last scan 07/10/2026