3H Paving Marketing Dashboard

Last 30 days · 2026-05-16 → 2026-06-15
Generated June 15, 2026
Google Spend
$3,137
last 30 days
Conversions
13
Google Ads
Cost / Conv
$241.27
New Opportunities
48
last 30 days
Deals Won
8
last 30 days
Revenue Won
$87,950
last 30 days
ROAS
28.0x
won rev / spend
Win Rate
16.7%
won / new opps
Facebook Ads
Launching soon — currently paused
Avg Won Deal
$10,994
Open Pipeline Opps
178

Daily Google Ads — Spend & Conversions

Campaign Performance

CampaignSpendConvClicksImprCost/Conv
3HPaving|Search|Asphalt|BearLake&CacheCounty$893.99038411
3HPaving|SLC|Asphalt$1,432.4911741287$130.23
3HPaving|SLC|Commercial$810.062311609$405.03

Pipeline Funnel — Open vs Won (last 30d)

Bottleneck (most open) Active stage Holding (Cold/Bad) Open on won stage Won (last 30d)
Current bottleneck: Qualified Lead with the most open opportunities. Cold Lead and Bad Lead are excluded as holding stages.

Wins by Stage & Top Deals Won

Won StageDealsRevenue
Proposal Signed7$87,950
Job Complete1$0
Final Payment Received0$0
Top Deals Won (30d)Amount
Rick Worthen$38,750
Brad Cox$19,500
Vincent Kinsey$11,950
Bob C Buckley Jr$8,000
Riley Argyle$4,850
Jared Scholes$4,400
Daniel Smith$500
John Loveday$0

Google Business Profile (Bear Lake + Wasatch Front)

Impressions
157
Direction Requests
82
Calls
4
Website Clicks
8

Local Falcon — Search Share of Local Voice

70.22%
SoLV
2.83
Avg Rank (ARP)
4.28
Avg Total Rank (ATRP)
Grid 15 x 15 · 10.0 mi radius · 3 keywords · 2 locations