3H Paving Marketing Dashboard

Last 30 days · 2026-06-08 → 2026-07-08 · generated 2026-07-08
Local Falcon data source was not reachable this run — the Local Search Visibility (SoLV) panel below shows placeholder values and should be treated as stale until the connector is restored. Facebook Ads is paused (pre-launch). All other data is current.
$2,406
Google Spend
5
Conversions
$481.29
Cost / Conversion
44
New Opportunities
6
Deals Won
$117,450
Revenue Won
48.8×
ROAS (rev ÷ ad spend)
14%
Win Rate (won ÷ new opps)
Launching soon — currently paused
Facebook Ads
$19,575
Avg Won Deal
170
Open Pipeline Opps

Daily Spend & Conversions

Campaign Performance

CampaignSpendConvClicksImprCost/Conv
3HPaving|Search|Asphalt|BearLake&CacheCounty$959.35 039395 —
3HPaving|SLC|Asphalt$515.62 436857 $128.91
3HPaving|SLC|Commercial$931.47 1361,701 $931.47

Pipeline Funnel — Current Open + 30d Wins

New Lead
6
Qualified Lead bottleneck
44
Follow Up 2026
1
Requested 2026
Proposal Started
6
Proposal Sent
36
1
Proposal Signed won
4
Job Complete won
1
Final Payment Received won
Cold Lead holding
74
Bad Lead holding
3
Bottleneck (active) Active open Holding stage Open on won stage Won (last 30d)
Bottleneck: Qualified Lead holds the most active open opportunities (44). Holding stages (Cold Lead, Bad Lead) are excluded. Focus follow-up here to move deals toward proposal.

Wins by Stage & Top Deals (last 30d)

StageWinsRevenue
Proposal Signed4$54,450
Job Complete1$50,500
Proposal Sent1$12,500
Top Deals WonAmount
Brody Robinson$50,500
Josh Grover$23,750
Vincent Kinsey$14,500
Riley Argyle$12,500
Nick Oganov$11,800
Jared Scholes$4,400

Google Business Profile — 30d (both locations)

36
Desktop Maps
65
Desktop Search
25
Mobile Maps
52
Mobile Search
178
Total Impressions
10
Website Clicks

Local Search Visibility (Local Falcon)

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SoLV
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ARP
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ATRP
Local Falcon connector was not reachable this run — values pending restore.
3H Paving · Orka Marketing