3H Paving Marketing Dashboard

Last 30 days · 2026-07-01 to 2026-07-31
Refreshed 2026-07-31

Metric definitions differ by channel: Google = tracked conversion actions, Meta = Leads. Google Ads recorded only 2 conversions this window against 66 new CRM opportunities, so Google conversion tracking is very likely under-reporting and the blended cost/conversion is understated on the Google side. Local Falcon keyword/location breakdown was not returned by the campaign report endpoint; SoLV/ARP/ATRP are from the 2026-07-14 monthly scan.

Performance Summary — Blended: Google + Meta

Ad Spend

$2,629.41

Google + Meta

Conversions

Google conv. + Meta leads

Cost / Conversion

$62.60

blended

New Opportunities

created in CRM

Deals Won

moved to won in window

Revenue Won

$315,250

ROAS

119.9x

revenue won / blended spend

Win Rate

10.6%

wins / new opportunities

Google Ads

$1,828.02

2 conversions · $914.01 / conv

Meta Ads

$801.39

40 leads · $20.03 / lead

Avg Won Deal

$45,036

Open Pipeline Opps

201

current, all stages

Channel Breakdown

Channel	Spend	Conversions	Cost / Conv	Clicks	Impr.	CTR	CPC	% of Spend
Google Ads (conversion actions)	$1,828.02	2	$914.01	94	2,058	4.57%	$19.45	70%
Meta Ads (leads)	$801.39	40	$20.03	466	33,787	1.38%	$1.72	30%
Blended	$2,629.41	42	$62.60	560	35,845	1.56%	$4.70	100%

Definition note: conversions are not like-for-like across channels. Google counts tracked conversion actions; Meta counts Leads. Live since 2026-07-22 (10 days in window), so its spend share understates its current daily run rate.

Daily Spend & Conversions

Campaign Performance

Google Ads

Campaign	Spend	Conv.	Clicks	Impr.
3HPaving\|Search\|Asphalt\|BearLake&CacheCounty	$870.07	0	40	363
3HPaving\|SLC\|Commercial	$651.43	2	28	1,120
3HPaving\|SLC\|Asphalt	$306.52	0	26	575
Total	$1,828.02	2	94	2,058

Meta Ads

Campaign	Spend	Leads	Clicks	Impr.
3H \| Orka \| Lead Gen \| 2025	$516.36	28	361	24,100
3H Paving \| Wasatch Front \| Leads \| Jul 2026	$285.03	12	105	9,687
Total	$801.39	40	466	33,787

Pipeline - Current Open by Stage + Wins in Window

Bottleneck stage Active stage (open) Holding stage (Cold / Bad Lead) Open on won-kind stage Won (last 30d)

Bottleneck: Qualified Lead - 60 open opportunities sitting in this stage, the largest active backlog. Holding stages (Cold Lead, Bad Lead) and won stages are excluded.

Won Deals - Last 30 Days

Stage	Deals	Value
Proposal Signed	7	$315,250

Deal	Won	Value
Jed Thurgood	2026-07-21	$199,000
Thomas Gibbons	2026-07-13	$34,250
Carolyn Morgan- Royal	2026-07-20	$28,500
Rex Housley	2026-07-13	$22,500
David Ellis	2026-07-29	$11,300
Laurie Ellsworth	2026-07-30	$10,450
Jordan Bills	2026-07-22	$9,250
Total		$315,250

Local SEO — By Location

Bear Lake

60 S Paradise Pkwy, Garden City, UT 84028

★ 4.8 (18 reviews)

SoLV

96.59%

▲ 1.33 pts vs 2026-06-14

ARP

1.27

▼ 0.03 vs 2026-06-14

ATRP

1.27

▼ 0.06 vs 2026-06-14

Grid rankings by keyword · 2026-07-14

Keyword	ARP	ATRP	SoLV
asphalt contractors	1.26	1.26	96.44%
asphalt paving company	1.32	1.32	96.44%
asphalt paving near me	1.24	1.24	96.89%

Google Business Profile · last 30 days

Impressions	258	Direction requests	62
Calls	1	Website clicks	3

Wasatch Front

1630 W 200 S, Unit B, Payson, UT 84651

★ 5.0 (2 reviews)

SoLV

73.19%

▲ 28.00 pts vs 2026-06-14

ARP

3.57

▼ 0.78 vs 2026-06-14

ATRP

3.57

▼ 3.66 vs 2026-06-14

Grid rankings by keyword · 2026-07-14

Keyword	ARP	ATRP	SoLV
asphalt contractors	3.43	3.43	74.67%
asphalt paving company	3.83	3.83	69.33%
asphalt paving near me	3.45	3.45	75.56%

Google Business Profile · last 30 days

Impressions	136	Direction requests	72
Calls	4	Website clicks	2

Share of Local Voice trend by location · monthly scans

Combined SoLV

84.89%

average of both locations

Combined ARP

2.42

lower is better

GMB Impressions

394

both locations, 30d

GMB Directions + Calls

139

both locations, 30d

Local Falcon scans run monthly (15x15 grid, 10.0 mi radius, 3 keywords per location). Current scan 2026-07-14; next scan 2026-08-14. ARP / ATRP are rank positions, so a decrease is an improvement. Combined figures are the simple average across both locations.

Sources: Google Ads, Meta Ads, GoHighLevel and Google Business Profile via Windsor.ai; Local Falcon API. Paid KPIs (Ad Spend, Conversions, Cost/Conversion, ROAS) are blended across Google Ads + Meta Ads. Won deals use opportunity_status = won dated by opportunity_last_status_change_at; new opportunities use opportunity_created_at. Pipeline funnel reflects current open state, deduplicated by opportunity ID. Local SEO metrics are reported per location (Bear Lake, Wasatch Front); ARP/ATRP are rank positions where lower is better. ROAS compares CRM revenue won in the window against blended ad spend in the same window and is not a same-cohort attribution measure.