3H Paving Marketing Dashboard

Window: 2026-06-06 → 2026-07-06

Key Performance

Google Spend
$2,244.42
Conversions
5
Cost / Conv
$448.88
New Opportunities
39
Deals Won
6
Revenue Won
$109,800
ROAS
48.92x
Win Rate
15.4%
Facebook Status
Launching soon — currently paused
Avg Won Deal
$18,300
Open Pipeline Opps
163

Daily Spend & Conversions

Campaign Performance

CampaignSpendConversionsClicksImpressions
3HPaving|Search|Asphalt|BearLake&CacheCounty $905.58 0 38 368
3HPaving|SLC|Asphalt $515.62 4 36 829
3HPaving|SLC|Commercial $823.21 1 33 1,620

Pipeline Funnel — Open + Won (30d)

Bottleneck stage: Qualified Lead (43 open opportunities, excluding Won and holding stages)
Bottleneck Active Holding (Cold/Bad Lead) Open on Won stage Won (last 30d)

Wins by Stage

StageCountValue
Proposal Signed5$59,300
Job Complete1$50,500
Final Payment Received0$0

Top Deals Won

DealStageValue
Brody RobinsonJob Complete$50,500
Josh GroverProposal Signed$23,750
Vincent KinseyProposal Signed$14,500
Nick OganovProposal Signed$11,800
Riley ArgyleProposal Signed$4,850
Jared ScholesProposal Signed$4,400

Google Business Profile (Bear Lake + Wasatch Front)

Total Impressions
162
Direction Requests
73
Calls + Website Clicks
22

Local Falcon — Share of Local Voice

SoLV
70.22%
ARP
2.83
ATRP
4.28
KeywordSoLV
asphalt paving company69.78%
asphalt paving near me79.34%
asphalt contractors61.56%
LocationSoLV
Garden City, UT (Bear Lake)95.26%
Payson, UT (Wasatch Front)45.19%