3H Paving Marketing Dashboard

Window: 2026-08-23 → 2026-09-22 · Generated 2026-09-24

⚠ Google Ads (3H Paving, acct 732-243-1397) recorded $0 spend and 0 conversions for the entire trailing 30-day window (2026-08-23 to 2026-09-22). The connector shows no ad-serving activity at all from Aug 12 through Sep 16, and only a trickle of impressions (82 total, still $0 spend) after that. Last real recorded spend was Aug 11, 2026. Facebook/Meta spend ($2,338.42 this window) is unaffected. Recommend checking whether the Google Ads campaign or its budget was paused.
Google Spend
$0.00
Conversions
0
Cost / Conv
N/A
New Opportunities
135
Deals Won
12
Revenue Won
$139,300
ROAS
59.6x
Win Rate
9.8%
Facebook Status
Active — $2,338.42 spent (30d)
Avg Won Deal
$11,608.33
Open Pipeline Opps
282
Daily Spend & Conversions — Google Ads
Campaign Performance (Google Ads, 30d)
CampaignSpendConversionsClicksImpressions
3HPaving|SLC|Asphalt$0.000082
Pipeline Funnel — Open vs. Won (30d)
Bottleneck: Proposal Started — 53 open opportunities (excludes Won and holding stages)
Bottleneck (open) Active (open) Holding stage (open) Won-kind (open) Won (last 30d)
Wins by Stage (30d)
StageCountValue
Proposal Signed11$139,300
Job Complete1$0
Top Deals Won (30d)
DealStageValue
Rocky EdelmanProposal Signed$40,500
Lynn BrownProposal Signed$19,350
Marilyn RichardsProposal Signed$14,000
Andy RasmussenProposal Signed$13,300
Riley ArgyleProposal Signed$11,750
Dallas FullmerProposal Signed$11,200
Jim NeisenProposal Signed$9,100
Ryan DunfordProposal Signed$7,600
Nick OganovProposal Signed$5,250
Logan .Proposal Signed$5,000
Google Business Profile (30d, both locations)
Impressions
226
Direction Requests
63
Calls
8
Website Clicks
15
Local Falcon — Share of Local Voice
SoLV
85.19%
ARP (avg rank)
2.24
ATRP (avg top rank)
2.24

2 locations · 3 keywords · runs every month