3H Paving Marketing Dashboard

Window: May 24 – Jun 23, 2026 · last 30 days
Google Spend
$3,199
last 30 days
Conversions
10
Google Ads
Cost / Conv
$320
blended CPL
New Opportunities
41
created 30d
Deals Won
9
last 30d
Revenue Won
$173,200
last 30d
ROAS
54.1x
rev won / spend
Win Rate
22%
won / new opps

At a glance

Facebook Ads
Launching soon — currently paused
Avg Won Deal
$19,244
Open Pipeline Opps
158
$2,136,410 open value

Daily spend & conversions

Campaign performance — Google Ads

CampaignSpendConvCPLClicksImprCTR
3HPaving|SLC|Asphalt$1,268 9$141 661,2225.4%
3HPaving|Search|Asphalt|BearLake&CacheCounty$1,013 0— 4337611.4%
3HPaving|SLC|Commercial$918 1$918 321,4842.2%

Pipeline funnel — current open + wins (30d)

Bottleneck (open) Active (open) Open on won stage Holding (open) Won (last 30d)
Current bottleneck: Qualified Lead with 46 open opportunities (excludes Cold Lead / Bad Lead holding stages and closed-won stages).

Wins by stage & top deals (last 30d)

Won stageDealsRevenue
Job Complete2$89,250
Proposal Signed7$83,950
DealStageValue
Brody RobinsonJob Complete $50,500
Rick WorthenJob Complete $38,750
Josh GroverProposal Signed $23,750
Brad CoxProposal Signed $19,500
Vincent KinseyProposal Signed $11,950
Daniel SmithProposal Signed $11,500
Bob C Buckley JrProposal Signed $8,000
Riley ArgyleProposal Signed $4,850
Jared ScholesProposal Signed $4,400

Google Business Profile (30d, both locations)

Total Impressions
168
Maps 65 · Search 103
Direction Requests
84
Calls / Website Clicks
5 / 6

Local SEO — Local Falcon SoLV

SoLV
70.2%
▲ +7.48
ARP
2.83
avg rank · ▲ +3.12
ATRP
4.28
15x15 grid · 10.0 mi · ▲ +1.77