3H Paving Marketing Dashboard

2026-09-22 to 2026-10-22 · last 30 days
⚠ Local Falcon per-keyword and per-location breakdowns were not available in this refresh (only campaign-level SoLV/ARP/ATRP shown).
Google Spend
$422.83
Conversions
7
Cost/Conv
$60.40
New Opportunities
52
Deals Won
22
Revenue Won
$604,250
ROAS
1429.1x
Win Rate
26%
Facebook Ads
Active · $1,962.21 spend
Avg Won Deal
$27,466
Open Pipeline Opps
153

Daily Spend & Conversions (Google Ads)

Campaign Performance

CampaignSpendConvClicksImpr
3HPaving|SLC|Asphalt$422.83731712

Pipeline Funnel (open now + won last 30d)

Bottleneck: Qualified Lead — 48 open opportunities

Wins by Stage (30d)

StageDealsRevenue
Proposal Signed11$275,750
Job Complete2$214,900
Final Payment Received9$113,600

Top Deals Won

DealStageValue
Thurgood Excavating — Osprey Heights — Proposal 8220Job Complete$205,900
MJM Manila JobProposal Signed$127,850
Pat J Smith Hill RoadProposal Signed$40,225
Jason FramptonProposal Signed$35,250
Bear Hollow Lodge — 755 Larkspur Lane — Proposal 7830Final Payment Received$30,750
Tim Stapleton — 3368 Sweetwater Parkway — Proposal 8178Final Payment Received$26,000
Randy Fish HavenProposal Signed$16,875
Garden City — 120 Lychee Lane Water-Main Patch — Proposal 8250Final Payment Received$12,500
Utah Seal Coat and Striping — 1099 S West Temple — CO1-8141Final Payment Received$11,500
Danny Aguilar — 401 Blue Sage Drive — Proposal 8149Final Payment Received$11,350
GMB Impressions
192
Maps / Search
87 / 105
Direction Requests
76
Call Clicks
4
Website Clicks
7

Local Falcon — Share of Local Voice

SoLV
85.7%
ARP
2.15
ATRP
2.15
2 locations · 3 keywords · 15x15 grid · 10 mi radius · last scan 2026-10-14