3H Paving Marketing Dashboard

Last 30 days · 2026-05-14 → 2026-06-13
Google Spend
$3,219
Conversions
14
Cost / Conv
$229.90
New Opportunities
49
last 30 days
Deals Won
8
last 30 days
Revenue Won
$98,450
ROAS
30.6×
revenue / Google spend
Win Rate
16.3%
wins / new opps
Facebook Ads
Launching soon — currently paused
Avg Won Deal
$12,306
Open Pipeline Opps
178

Daily Spend & Conversions — Google Ads

Campaign Performance — Google Ads

CampaignSpendConvClicksImprCost/Conv
3HPaving|Search|Asphalt|BearLake&CacheCounty$819.60039422—
3HPaving|SLC|Asphalt$1,563.2812801,359$130.27
3HPaving|SLC|Commercial$835.762331,456$417.88

Pipeline Funnel — Current Open + Wins (30d)

Bottleneck: Qualified Lead — highest open count among active stages (holding stages Cold/Bad Lead and won stages excluded).
Bottleneck Active Holding Open (won stage) Won (last 30d)

Wins by Stage & Top Deals Won (30d)

StageDealsRevenue
Proposal Signed7$98,450
Job Complete1$0
DealStageValue
Rick WorthenProposal Signed$38,750
Brad CoxProposal Signed$19,500
Vincent KinseyProposal Signed$11,950
Daniel SmithProposal Signed$11,000
Bob C Buckley JrProposal Signed$8,000
Riley ArgyleProposal Signed$4,850
Jared ScholesProposal Signed$4,400
John LovedayJob Complete$0

Google Business Profile — Reach (30d, both locations)

Total Impressions
157
Website Clicks
7
Maps Impressions
64
desktop + mobile
Search Impressions
93
desktop + mobile

Local Falcon — Local Search Visibility

62.74%
SoLV
5.95
Avg Rank (ARP)
6.05
Avg Total Rank (ATRP)
2 locations · 3 keywords · 15×15 grid · 10.0 mi radius
Generated 2026-06-13 · 3H Paving · Orka Marketing