3H Paving Marketing Dashboard

Last 30 days · 2026-06-30 to 2026-07-30
Refreshed 2026-07-30

Local Falcon keyword/location breakdown was not returned by the campaign report endpoint this run - SoLV/ARP/ATRP totals shown are from the 2026-07-14 scan (monthly cadence).

Performance Summary

Google Spend

$1,804.82

Conversions

Cost / Conversion

$902.41

New Opportunities

Deals Won

moved to won in window

Revenue Won

$304,800

ROAS

121.5x

revenue won / total ad spend

Win Rate

9.4%

wins / new opportunities

Facebook Ads

Live - launched 2026-07-22

$703.03 spend across 9 days

Avg Won Deal

$50,800

Open Pipeline Opps

199

current, all stages

Daily Spend & Conversions - Google Ads

Campaign Performance - Google Ads

Campaign	Spend	Conv.	Clicks	Impr.	CPC	CTR
3HPaving\|Search\|Asphalt\|BearLake&CacheCounty	$857.47	0	39	343	$21.99	11.37%
3HPaving\|SLC\|Commercial	$651.43	2	28	1,120	$23.27	2.50%
3HPaving\|SLC\|Asphalt	$295.92	0	24	542	$12.33	4.43%
Total	$1,804.82	2	91	2,005	$19.83	4.54%

Pipeline - Current Open by Stage + Wins in Window

Bottleneck stage Active stage (open) Holding stage (Cold / Bad Lead) Open on won-kind stage Won (last 30d)

Bottleneck: Qualified Lead - 61 open opportunities sitting in this stage, the largest active backlog. Holding stages (Cold Lead, Bad Lead) and won stages are excluded.

Won Deals - Last 30 Days

Stage	Deals	Value
Proposal Signed	6	$304,800

Deal	Won	Value
Jed Thurgood	2026-07-21	$199,000
Thomas Gibbons	2026-07-13	$34,250
Carolyn Morgan- Royal	2026-07-20	$28,500
Rex Housley	2026-07-13	$22,500
David Ellis	2026-07-29	$11,300
Jordan Bills	2026-07-22	$9,250
Total		$304,800

Google Business Profile - Both Locations

Total Impressions

389

Maps + Search, all devices

Direction Requests

131

Calls

Website Clicks

Location	Impressions	Directions	Calls	Website Clicks
Bear Lake	256	62	1	2
Wasatch Front	133	69	4	2

Local Search Visibility - Local Falcon

SoLV

84.89%

Share of Local Voice · +14.67 pts vs prior scan

ARP

2.42

Avg Rank Position · +0.41 vs prior scan

ATRP

2.42

Avg Total Rank Position · +1.86 vs prior scan

Monthly scan 15x15 grid · 10.0 mi radius · 2 locations · 3 keywords · last run 2026-07-14 · next run 2026-08-14

Sources: Google Ads & Meta Ads & GoHighLevel & Google Business Profile via Windsor.ai; Local Falcon API. Won deals use opportunity_status = won dated by opportunity_last_status_change_at; new opportunities use opportunity_created_at. Pipeline funnel reflects current open state, deduplicated by opportunity ID.