3H Paving Marketing Dashboard

Rolling 30 days · 2026-07-07 to 2026-08-06 · generated 2026-08-06

Local Falcon data is unavailable in this run - the Local Falcon MCP server is not connected to this session. SoLV / ARP / ATRP figures below are not current. All other sources (Google Ads, Meta, GoHighLevel, Google Business Profile) are live.

Google Spend

$1,572.39

last 30 days

Conversions

Google Ads

Cost / Conversion

$1,572.39

Google Ads

New Opportunities

created in 30d

Deals Won

status changed to won

Revenue Won

$124,500

last 30 days

ROAS

44.0x

revenue / total ad spend

Win Rate

10.0%

wins / new opps

Channel & Pipeline Snapshot

Meta Ads

Live - $1,254.79 spent (30d)

Meta launched 2026-07-22; 16 days of delivery in window

Avg Won Deal

$15,562

across 8 won deals

Open Pipeline Opps

219

Qualified Lead is the bottleneck

Google Ads - Daily Spend & Conversions

Campaign Performance (30d)

Campaign	Spend	Conv	Clicks	Impr	CPC	CTR
3HPaving\|Search\|Asphalt\|BearLake&CacheCounty	$815.90	0	36	371	$22.66	9.70%
3HPaving\|SLC\|Commercial	$435.15	1	20	754	$21.76	2.65%
3HPaving\|SLC\|Asphalt	$321.34	0	29	591	$11.08	4.91%

Pipeline Funnel - Current Open vs Won (30d)

Bottleneck stage Active stage (open) Holding stage Open on won-stage Won (last 30d)

Bottleneck: Qualified Lead - 72 open opportunities sitting in this stage, the largest active (non-holding) stage in the pipeline. Cold Lead and Bad Lead are excluded as holding stages.

Won Deals (Last 30 Days)

Stage	Deals	Value
Proposal Signed	8	$124,500

Deal	Value	Won
Thomas Gibbons	$34,250	2026-07-13
Carolyn Morgan- Royal	$28,500	2026-07-20
Rex Housley	$22,500	2026-07-13
David Ellis	$11,300	2026-07-29
Laurie Ellsworth	$10,450	2026-07-30
Jordan Bills	$9,250	2026-07-22
Mike Jones	$4,750	2026-07-31
Nick Oganov	$3,500	2026-08-04

Google Business Profile (30d, both locations)

Total Impressions

379

Maps 248 / Search 131

Direction Requests

114

both locations

Calls

call button clicks

Website Clicks

profile to site

Location	Impressions	Directions	Calls	Site Clicks
Bear Lake	247	56	1	3
Wasatch Front	132	58	6	1

Local Falcon - Share of Local Voice

Local Falcon MCP not connected this run. Reconnect the Local Falcon MCP to restore SoLV, ARP and ATRP tracking for campaign 1d469f90ad5942e.

Sources: Google Ads 732-243-1397 · Meta Ads 1260492042334128 · GoHighLevel 2026 Customer Progress Pipeline · Google Business Profile (Bear Lake, Wasatch Front) · Local Falcon 1d469f90ad5942e. Won deals use opportunity_last_status_change_at; new opportunities use opportunity_created_at.