3H Paving Marketing Dashboard

Last 30 days · 2026-07-01 to 2026-07-31
Refreshed 2026-07-31

Metric definitions differ by channel: Google = tracked conversion actions, Meta = Leads. Google Ads recorded only 2 conversions this window against 66 new CRM opportunities, so Google conversion tracking is very likely under-reporting and the blended cost/conversion is understated on the Google side. Local Falcon keyword/location breakdown was not returned by the campaign report endpoint; SoLV/ARP/ATRP are from the 2026-07-14 monthly scan.

Performance Summary — Blended: Google + Meta

Ad Spend

$2,629.41

Google + Meta

Conversions

Google conv. + Meta leads

Cost / Conversion

$62.60

blended

New Opportunities

created in CRM

Deals Won

moved to won in window

Revenue Won

$315,250

ROAS

119.9x

revenue won / blended spend

Win Rate

10.6%

wins / new opportunities

Google Ads

$1,828.02

2 conversions · $914.01 / conv

Meta Ads

$801.39

40 leads · $20.03 / lead

Avg Won Deal

$45,036

Open Pipeline Opps

201

current, all stages

Channel Breakdown

Channel	Spend	Conversions	Cost / Conv	Clicks	Impr.	CTR	CPC	% of Spend
Google Ads (conversion actions)	$1,828.02	2	$914.01	94	2,058	4.57%	$19.45	70%
Meta Ads (leads)	$801.39	40	$20.03	466	33,787	1.38%	$1.72	30%
Blended	$2,629.41	42	$62.60	560	35,845	1.56%	$4.70	100%

Definition note: conversions are not like-for-like across channels. Google counts tracked conversion actions; Meta counts Leads. Live since 2026-07-22 (10 days in window), so its spend share understates its current daily run rate.

Daily Spend & Conversions

Campaign Performance

Google Ads

Campaign	Spend	Conv.	Clicks	Impr.
3HPaving\|Search\|Asphalt\|BearLake&CacheCounty	$870.07	0	40	363
3HPaving\|SLC\|Commercial	$651.43	2	28	1,120
3HPaving\|SLC\|Asphalt	$306.52	0	26	575
Total	$1,828.02	2	94	2,058

Meta Ads

Campaign	Spend	Leads	Clicks	Impr.
3H \| Orka \| Lead Gen \| 2025	$516.36	28	361	24,100
3H Paving \| Wasatch Front \| Leads \| Jul 2026	$285.03	12	105	9,687
Total	$801.39	40	466	33,787

Pipeline - Current Open by Stage + Wins in Window

Bottleneck stage Active stage (open) Holding stage (Cold / Bad Lead) Open on won-kind stage Won (last 30d)

Bottleneck: Qualified Lead - 60 open opportunities sitting in this stage, the largest active backlog. Holding stages (Cold Lead, Bad Lead) and won stages are excluded.

Won Deals - Last 30 Days

Stage	Deals	Value
Proposal Signed	7	$315,250

Deal	Won	Value
Jed Thurgood	2026-07-21	$199,000
Thomas Gibbons	2026-07-13	$34,250
Carolyn Morgan- Royal	2026-07-20	$28,500
Rex Housley	2026-07-13	$22,500
David Ellis	2026-07-29	$11,300
Laurie Ellsworth	2026-07-30	$10,450
Jordan Bills	2026-07-22	$9,250
Total		$315,250

Google Business Profile - Both Locations

Total Impressions

394

Maps + Search, all devices

Direction Requests

134

Calls

Website Clicks

Location	Impressions	Directions	Calls	Website Clicks
Bear Lake	258	62	1	3
Wasatch Front	136	72	4	2

Local Search Visibility - Local Falcon

SoLV

84.89%

Share of Local Voice · +14.67 pts vs prior scan

ARP

2.42

Avg Rank Position · +0.41 vs prior scan

ATRP

2.42

Avg Total Rank Position · +1.86 vs prior scan

Monthly scan 15x15 grid · 10.0 mi radius · 2 locations · 3 keywords · last run 2026-07-14 · next run 2026-08-14

Sources: Google Ads, Meta Ads, GoHighLevel and Google Business Profile via Windsor.ai; Local Falcon API. Paid KPIs (Ad Spend, Conversions, Cost/Conversion, ROAS) are blended across Google Ads + Meta Ads. Won deals use opportunity_status = won dated by opportunity_last_status_change_at; new opportunities use opportunity_created_at. Pipeline funnel reflects current open state, deduplicated by opportunity ID. ROAS compares CRM revenue won in the window against blended ad spend in the same window and is not a same-cohort attribution measure.