3H Paving Marketing Dashboard

Last 30 days · 2026-06-16 → 2026-07-16
Google Spend
$2,191
Last 30 days
Conversions
3
107 clicks
Cost / Conv
$730
New Opportunities
46
Created 30d
Deals Won
6
Last 30d
Revenue Won
$122,300
Last 30d
ROAS
55.8x
Rev / Google spend
Win Rate
13.0%
Won / new opps

Snapshot

Facebook Ads
Launching soon — currently paused
Avg Won Deal
$20,383
Open Pipeline Opps
167

Daily Spend & Conversions — Google Ads

Campaign Performance

CampaignSpendConvClicksImprCPCCTR
3HPaving|Search|Asphalt|BearLake&CacheCounty$930.34042374$22.1511.2%
3HPaving|SLC|Commercial$881.691391,628$22.612.4%
3HPaving|SLC|Asphalt$378.85226672$14.573.9%

Pipeline Funnel

Current bottleneck: Qualified Lead — 42 open opportunities. This is the active (non-holding) stage with the most opps waiting.
Bottleneck (open) Active stage (open) Open on won stage Holding (Cold/Bad) Won (last 30d)

Wins & Top Deals

StageWinsRevenue
Proposal Signed6$122,300
Top Won DealsValue
Thomas Gibbons$33,250
Josh Grover$23,750
Rex Housley$22,500
David Ellis$16,500
Vincent Kinsey$14,500
Nick Oganov$11,800

Google Business Profile

GMB Impressions
195
Maps + Search, 2 locations
Direction Requests
118
Calls
7
Website Clicks
8

Local Falcon — Local Search Visibility

84.9%
SoLV
▲ 14.67
2.42
Avg Rank (ARP)
▲ 0.41
2.42
Avg Total Rank (ATRP)
▲ 1.86
3
Keywords / 2 Locations