3H Paving Marketing Dashboard

Window 2026-09-08 to 2026-10-08
Local Falcon: latest campaign run is 2026-09-14 (monthly schedule); per-keyword/per-location breakdown was not returned by the API, so only campaign totals are shown.
Google Spend
$356
Conversions
7
Cost/Conv
$50.80
New Opportunities
64
Deals Won
20
Revenue Won
$463,925
ROAS (all ad spend)
175.5x
Win Rate (wins/new opps)
31%
Facebook Ads
Active — $2,288 spend
Avg Won Deal
$23,196
Open Pipeline Opps
141

Campaign Performance

CampaignSpendConvClicksImprCPL
3HPaving|SLC|Asphalt$356725561$50.80

Pipeline Funnel (open now + won 30d)

Bottleneck: Qualified Lead (49 open opps)

Wins by Stage

Proposal Signed9
Job Complete2
Final Payment Received9

Top Deals Won

DealStageValue
Thurgood Excavating — Osprey Heights — Proposal 8220Job Complete$205,900
Lynn BrownProposal Signed$38,700
Jason FramptonProposal Signed$35,250
Bear Hollow Lodge — 755 Larkspur Lane — Proposal 7830Final Payment Received$30,750
Tim Stapleton — 3368 Sweetwater Parkway — Proposal 8178Final Payment Received$26,000
Randy Fish HavenProposal Signed$16,875
Andy RasmussenJob Complete$13,300
Garden City — 120 Lychee Lane Water-Main Patch — Proposal 8250Final Payment Received$12,500
Utah Seal Coat and Striping — 1099 S West Temple — CO1-8141Final Payment Received$11,500
Danny Aguilar — 401 Blue Sage Drive — Proposal 8149Final Payment Received$11,350
GMB Impressions
208
Direction Requests
100
Calls
7
Website Clicks
13

Local Falcon (last run 2026-09-14)

SoLV
85.19%
ARP
2.24
ATRP
2.24
Locations / Keywords
2 / 3