30-day window: 2026-08-11 → 2026-09-10 · Generated September 10, 2026
⚠ Google Ads data is stale — Windsor's latest synced date for this account is Aug 11, 2026. Google spend, conversions, cost/conv, the daily chart and the campaign table below reflect the most recent available 30 days (Jul 12 – Aug 11, 2026), not the 8/11–9/10 window. All other sources (GHL, Facebook, GMB, Local Falcon) are current.
Key Performance
Google Spend
$1,528
Jul 12 – Aug 11 (stale)
Conversions
4
Google Ads
Cost / Conv
$381.96
Google Ads
New Opportunities
158
Created in 30d
Deals Won
11
Last 30d
Revenue Won
$143,150
Last 30d
ROAS
37.6x
Revenue ÷ total ad spend
Win Rate
7.0%
Wins ÷ new opps
Status
Facebook Ads
Active — $2,277.73 spent (30d)
Avg Won Deal
$13,013.64
Open Pipeline Opps
261
Google Ads — Daily Spend & Conversions
Most recent available 30 days (Jul 12 – Aug 11, 2026); data sync is stale past Aug 11.
Campaign Performance
Campaign
Spend
Conv
Clicks
Impr
Cost/Conv
3HPaving|Search|Asphalt|BearLake&CacheCounty
$843.01
1
39
404
$843.01
3HPaving|SLC|Asphalt
$376.87
2
31
580
$188.44
3HPaving|SLC|Commercial
$307.99
1
13
515
$307.99
Pipeline Funnel — Open by Stage + Wins (30d)
Bottleneck (most open, active)Active stageHolding (Cold/Bad)Open on won stageWon (last 30d)
Bottleneck: Qualified Lead has the most open opportunities among active stages (52). Holding stages (Cold/Bad Lead) excluded.
Wins by Stage & Top Deals (30d)
Won Stage
Count
Value
Proposal Signed
10
$143,150
Job Complete
1
$0
Final Payment Received
0
$0
Top Deals Won
Value
Rocky Edelman
$40,500
Doug Madsen
$29,500
Marilyn Richards
$14,000
Andy Rasmussen
$12,000
Riley Argyle
$11,750
Dallas Fullmer
$11,200
Jim Neisen
$9,100
Ryan Dunford
$7,600
Nick Oganov
$5,250
Lou Goodsell
$2,250
Google Business Profile (30d, both locations)
Total Impressions
311
Maps + Search, both locations
Direction Requests
38
Call Clicks
6
Website Clicks
13
Local Falcon — Local Search Visibility
SoLV
84.89%
Share of Local Voice
ARP
2.26
Avg Rank Position
ATRP
2.26
Avg Total Rank Position
3 keywords · 2 locations · 15x15 grid · 10.0 mi radius · last scan Aug 14, 2026